Last weekend I emailed Morrisons(are they allergic to apostrophes? more anon...) via their 'contact us' link asking them to engage with me about the way that they merchandise their magazines. They haven't replied at all, other than the instantaneous, unhuman "we have your email" ping-back. I find that rude, but probably unsurprising. I'm wondering if anyone who reads this blog might like to copy my letter below, and perhaps if the weight of my argument doesn't warrant a reply, they'll respond to volume instead.
Dear Morrisons,
The magazines at the front of your store are presented under banners which seek to outline the content. One banner reads 'Womens Interest' (note; no apostrophe) under which gossip and fashion magazine are situated. At the other end of the racking there is a banner proclaiming "Mens and Motors" (damn that pesky apostrophe again!) and here there are a number of titles including "Runners 'World" cycling magazines, Computer and Gaming magazines, Horse and Hound and a number of science titles.
Sports, science, games and computers are not gender specific. Girls and women do not only want to read about soap stars in their bikinis. As a teacher and parent of teens, I know how vital it is that girls and young women are presented with science and technology as something that is relevant to them.
In my view, Morrisons, this is lazy stereotyping and your merchandising is not befitting a company keen to represent itself as a modern and vibrant community store.
I'd appreciate your feedback regarding these concerns.
For those wondering why I think this matters, it is discussed here, and here and in a gazillion other places.



.jpg)


